Case Study: Gala Games achieves a massive global product launch with VOLO Events Agency

Gala Games launches Galaverse in 94 days with VOLO Events Agency

VOLO Experiential Marketing Agency was commissioned by Gala Games to produce an ambitious, large-scale experiential product launch event. The challenge was to plan and execute an epic multi-day event in Europe, requiring 100,000 square feet of venue space and accommodations for nearly 1,200 people, on an extremely compressed 94-day schedule—a timeline that would be difficult for most corporate event planners even with a full year.

The solution involved VOLO scouting locations and ultimately producing the event in Malta, importing 127 trailers of equipment and managing a crew of 680. They created immersive theme park-quality "worlds" for the games, orchestrated general sessions with high-end production, managed A-list celebrity entertainment, and delivered a feature-quality animation trailer. The result was a wildly successful launch that prompted high praise from the Gala COO, who commended VOLO's unwavering professionalism and problem-solving approach.

Gala Games