Case Study: e-MDs achieves 419% higher conversion rates and 61% lower cost per lead with Volacci

e-MDs lowers cost per lead by 61% with Volacci

e-MDs, a provider of practice management and electronic medical records technology, was struggling with an overwhelmed internal marketing team. Their lead-generation strategy was not meeting growth goals and had an unsustainable cost per lead. They partnered with the vendor Volacci for expertise in SEO and digital marketing to build a new lead generation engine.

Volacci implemented a more targeted digital marketing strategy, which included reducing unfocused ad spend and exploiting competitor weaknesses. This solution dramatically increased relevant site traffic. As a result, Volacci helped e-MDs reduce its marketing spend by a third and lower its cost per lead by 61%. Most significantly, the campaign achieved a 419% increase in conversion rate, generating a considerable amount of leads at a critical time for the client.

e-MDs