Case Study: Wild Fork expands reach and acquires new customers with Vokal's brand strategy

Wild Fork redefines brand strategy with Vokal to reach 50+ stores and 700+ products

The customer, Wild Fork, a modern meat and seafood market, faced a challenge with limited new customer acquisition and slowing growth. Their focus on lower-funnel, price-driven campaigns was restricting their reach. The vendor, Vokal, was engaged to address this need with a brand and go-to-market (GTM) strategy service.

Vokal developed a new brand platform for Wild Fork that repositioned the company to emphasize how quality ingredients elevate everyday experiences. This strategy led to the launch of Wild Fork's first-ever brand campaign. As a result, Vokal's work successfully expanded the brand's reach, increased new customer acquisition, and drove overall brand growth for the customer.

Wild Fork