Vokal
17 Case Studies
Case Study: The Mather Group builds a more compelling brand and website with Vokal
A Vokal Case Study
The Mather Group modernizes its brand and website with Vokal to support $14 billion in AUM
The Mather Group, a top financial firm with over $14 billion in assets under management, faced a critical branding challenge. Their outdated identity and cumbersome website lacked emotional resonance, leaving them undifferentiated in their field. They engaged Vokal for brand and GTM strategy services to address this foundational issue.
Vokal developed a new purpose-driven brand platform called "Why-powered wealth management" for The Mather Group. This was brought to life through a refreshed brand identity and a modern website designed to drive engagement and conversions. The Senior Director of Marketing noted that Vokal's high-quality, collaborative work was invaluable and drove the brand forward, successfully positioning the firm as a trusted retirement planning partner.
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