Case Study: EmployBridge drives revenue growth with Vokal's AI-powered martech and analytics engine

EmployBridge drives candidate acquisition for 450K workers with Vokal

EmployBridge, a leading staffing agency, faced challenges with its outdated and disconnected marketing technology stack. This legacy system created a data abyss, preventing them from effectively using first-party data to acquire new job candidates. Vokal identified that customer data and retargeting campaigns were key areas for improvement.

Vokal implemented a solution by first setting up precise user tracking using the Segment CDP. They connected this data to ad retargeting systems on Google and Facebook and built a custom analytics dashboard for real-time insights. This transformed EmployBridge's martech into a revenue-driving acquisition engine, which lowered acquisition costs and increased the acquisition rate.

EmployBridge