Case Study: Culligan Water boosts customer education and conversions with Vokal's AI-powered chatbot

Culligan Water launches AI chatbot with Vokal

Culligan Water, a pioneering water treatment company, faced the challenge of modernizing its customer engagement, which had historically relied on dealers and static product PDFs rather than innovative digital experiences. To address this, they partnered with the vendor Vokal to develop a future-forward, AI-driven solution.

Vokal developed and implemented Cullie, the first AI-powered chatbot for the water industry. This solution was trained on existing product materials to provide instant answers, product recommendations, and direct appointment scheduling for customers. This transformed Culligan Water's martech stack into a revenue-driving acquisition engine, bringing the brand closer to its customers.

Culligan Water