Case Study: Match-Trader achieves embedded omnichannel communication for brokers with Voiso

Match-Trader embeds Voiso to unify SMS, WhatsApp, and voice across 3 channels

Match-Trader, a Forex trading platform provider, faced the challenge that critical client communications for brokers were happening outside of their technology stack. This disconnect forced brokers to use separate systems for their CRM and communication tools like voice and SMS, leading to delays and operational hurdles, especially across different regions. To close this gap for their clients, Match-Trader integrated the omnichannel communication services from vendor VOISO.

The solution involved embedding VOISO's capabilities directly into the Match-Trader CRM, providing brokers with integrated SMS, WhatsApp, and flexible voice options without a separate system. This eliminated workflow gaps and ensured time-sensitive notifications reached traders promptly. The partnership, built on a shared commitment to flexibility and long-term value, resulted in a seamless integration due to VOISO's modular architecture, giving brokers a powerful communication tool that works across global markets.

Match-Trader