Case Study: Midrag boosts agent productivity with VoiceSpin’s Zoho CRM integration

How Midrag Improved Agent Productivity by 20% by Leveraging the VoiceSpin-Zoho CRM Integration

Midrag, a major Israeli company for rating local service providers, sought to improve operational efficiency and enhance customer communications without overwhelming its team with multiple, disconnected tools. The company was already using VoiceSpin's call center solutions and Zoho CRM but needed a way to integrate them to create a more seamless workflow for its agents.

VoiceSpin implemented an integration between its cloud telephony system and Midrag's Zoho CRM. This allowed agents to make and receive calls directly within the CRM and gave managers real-time insights via an embedded dashboard. The solution led to a 20% increase in agent productivity by eliminating manual processes, improved customer service through immediate access to client data, and enhanced the overall experience for both agents and managers.

Midrag

Eli

Chief Business Development Officer