Case Study: The Very Group achieves fast, high-response customer feedback with VoiceSage Rich Media Messaging

The Very Group achieves an 8.5% survey response rate with VoiceSage

The Very Group, a major UK digital retailer, faced the challenge of quickly testing a new delivery charge proposition in a highly competitive market. They needed to gather extensive customer feedback rapidly without undertaking a major research project. To address this, they turned to their vendor VoiceSage to utilize its Rich Media Messaging service.

VoiceSage implemented a branded, interactive mobile survey using its Rich Media Messaging solution. The entire process, from initial discussion to sending the survey, was completed within hours. This solution achieved an 8.5% response rate, which provided a significant sample size. The results were available in less than 24 hours, enabling The Very Group to make an informed decision on their delivery proposition within a week.

The Very Group (formerly Shop Direct)