Case Study: Southend United Football Club boosts fan engagement with VoiceSage Rich Media Messaging

Southend United Football Club boosts fan engagement with VoiceSage, achieving up to 41% open rates

Southend United Football Club faced significant challenges when the COVID-19 lockdowns began, including a severe financial impact and the struggle to maintain fan engagement and attract crowds to future matches. To address this, they turned to VoiceSage for a proactive communication platform solution.

VoiceSage implemented a Rich Media Messaging (RMM) solution, enabling the club to send engaging content like video interviews and pay-per-view offers via SMS. This allowed Southend United to communicate at scale alongside their existing channels. VoiceSage's solution delivered strong results, including open rates up to 41%, click-through rates up to 16%, and recipients viewing messages multiple times, ultimately helping the club enhance fan engagement and promote new revenue streams.

Southend United Football Club