Case Study: Ancestry modernizes user research with Voicepanel

How Ancestry is modernizing user research with Voicepanel

Ancestry, a global leader in family history and consumer genomics with over 3 million subscribers, needed a more efficient way to conduct user research. Their experienced Consumer Insights and UXR team was initially skeptical but sought a faster, scalable solution to keep pace with accelerating demand for insights from product, marketing, and leadership teams, moving beyond their traditional toolkit.

By implementing Voicepanel, Ancestry gained a powerful platform for rapid, high-quality research. The solution enabled them to launch studies in hours, hear from hundreds of consumers in minutes, and get detailed, analyzed feedback for rapid actionability. The results were transformative: Voicepanel helped complete over 50 projects, conducting research 10 times faster than traditional methods at one-third of the budget, ultimately allowing the team to operate under budget while increasing their research volume significantly.

Ancestry

Christina Sweetnam

Senior Manager, Consumer Insights