Case Study: Sanofi boosts broadcast calling productivity with Voicent

Health Research Companies Are Promoting Their Products Using Broadcast by Phone

Sanofi, a global healthcare leader, needed a more reliable way to broadcast health-related messages by phone after trying several auto dialer systems that failed to deliver press-1 campaigns or complete outgoing calls. These issues made it difficult for the sales team to reach a wider audience and reduce the manual effort of sending emails and making calls.

Voicent provided its Auto Dialer/broadcast by phone software, along with support to set up campaigns, import contact lists, and use either text-to-speech or recorded messages. Sanofi reported that the process was smooth and efficient, said the software improved day-to-day productivity by letting staff handle other tasks while campaigns ran, and noted that press-1 campaigns worked effectively and helped turn calls into sales.

Sanofi

Richard Baumgardt

Sanofi