Case Study: Charge creates a meaningful holiday giving experience with Voice & Reason

Charge launches 12 Charities of Charge with Voice & Reason to support 12 charities

Charge, a leading provider of West Coast utility construction services, sought a more meaningful way to recognize the holiday season that reflected its mission-oriented culture. The company wanted to move beyond trivial corporate gifts to create a far more substantial exchange with its key contacts. They engaged the vendor Voice & Reason to address this challenge.

Voice & Reason created The 12 Charities of Charge, a custom holiday platform supported by a printed direct mailing and an integrated CRM system. This solution involved an interactive web experience where recipients chose one of twelve charities to receive a donation from Charge on their behalf. The vendor's approach modernized gift-giving and made a tangible community impact, resulting in heart-warming feedback from Charge's client network and plans to expand the concept.

Charge