Case Study: True Digital launches QPulse market research platform with Vodworks

True Digital launches QPulse pilot in 8 weeks with Vodworks

True Digital, the digital arm of a major Thai telecommunications provider, faced a challenge when the COVID-19 pandemic halted traditional field research. Their True Analytics team needed to rapidly build QPulse, a new platform to monetize telco data for market research, but lacked available engineers. They engaged Vodworks for backend engineering and product development support to turn their idea into a usable product.

Vodworks provided a dedicated team that built and launched a fully functioning QPulse pilot in just eight weeks. The solution integrated customer profiling data with an SMS platform to send targeted surveys and automatically reward participants, opening a new revenue stream for True Digital. Vodworks enabled major research firms to continue their work without traditional fieldwork, successfully helping the client monetize their data.

True Digital