Case Study: Keenan boosts feed efficiency with Vodafone Global Enterprise M2M connectivity

Vodafone adds the final piece to Keenan’s world-class farming service

Keenan, a livestock feeding business, needed a way to ensure its control center could maintain permanent contact with its feed mixing machinery on farms worldwide. The challenge was to guarantee the precise feed specification was delivered every time to maximize production yields for its farming customers. To achieve this, they partnered with Vodafone Global Enterprise to implement a solution using Vodafone M2M SIMs and network connectivity.

The solution from Vodafone established built-in, direct wireless communication, eliminating the need for farmer intervention. This resulted in a 10% increase in feed efficiency and milk yields rising by 1.74 kg per cow per day. For Keenan, Vodafone's technology improved service quality and reliability, leading to increased demand for their machines and allowing thousands of farmers to achieve greater profits from healthier herds.

Keenan

Michael Keogh

Group Marketing Manager