Case Study: Amazon improves global content access and customer experience with Vodafone Global Enterprise

Amazon partnered with Vodafone to deliver great customer experience

Amazon partnered with Vodafone Global Enterprise to make Kindle content easier to access anytime, anywhere. Amazon needed a simple, seamless way for customers to buy and download books on the go without contracts or extra payments, which meant its devices required reliable connectivity across multiple markets.

Vodafone Global Enterprise provided an intelligent Global SIM solution for Kindle devices, including Kindle Paperwhite 3G and Kindle Fire HDX, with location-aware activation and connectivity in more than 150 countries. The result was improved out-of-the-box user experience, easier 1-Click registration, simplified multi-market hardware launches, and lower operational costs through a single connectivity contract and unified SIM management.

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