Case Study: The Hub achieves a unified high-end brand identity with VOCUIS Branding & Design

The Hub shapes a high-end Shanghai brand identity with VOCUIS in 2014

The Hub, a high-end integrated commercial project developed by Shui On Land in Shanghai, required a unique and innovative branding and graphic design solution to establish its premium positioning and reflect local cultural characteristics. The challenge was to create a unified, high-end brand image for this mixed-use property that would resonate in the competitive market. VOCUIS was engaged to provide comprehensive branding and design services.

VOCUIS implemented a full suite of services including research, analysis, and design development. The solution involved overall planning of the graphic design with a flexible approach, integrating local culture accurately into the visual identity. Through this strategic visual design and planning, VOCUIS successfully conveyed a unified brand image, clarified the brand's high-end positioning, and established a visual language for future marketing communications, ultimately reflecting the extreme beauty of the brand.

The Hub