Case Study: Dashi Award reactivates its brand with VOCUIS branding and design

Dashi Award rebrands for its 18th year with VOCUIS

The customer, Dashi Award, was a top design award in China with an 18-year history. Facing a new business model transformation focused on connecting academic design with commercial value, its existing brand image no longer met its evolved positioning. The challenge was to rebrand and reactivate the award to communicate its new professional and practical focus. They partnered with the vendor VOCUIS for branding and design services to achieve this.

VOCUIS redesigned the award's visual identity, creating a new logo using primary colors of red and gold with black as an auxiliary color. They also planned and implemented a press conference to launch the new brand, which was revealed through a shocking animation that captivated the audience. The solution embedded the practical value of design into the award's DNA, helping to maximize the business value of winning designs. The result was a reactivated brand with a more professional and communicative image that was deeply imprinted on its audience.

Dashi Award