Case Study: Wonolo boosts brand awareness with employee & worker video stories with Vocal Video

Wonolo A Talent Marketplace Shares Video Stories on Social Media to Promote their Brand

Wonolo, a talent marketplace that connects part-time workers with local businesses, needed a scalable way to capture and share authentic employee and worker stories across social channels and their blog. Christine Hanks turned to Vocal Video’s recording platform to collect remote testimonial videos from both internal team members and workers on the platform, solving the challenge of coordinating interviews with people spread across the country.

Using Vocal Video, Wonolo built a regular "Why We Work" series and repurposed testimonials for YouTube, Instagram, their blog, LinkedIn and Twitter. Vocal Video made story collection faster and repeatable—enabling authentic, firsthand content without in-person interviews—and helped Wonolo streamline curation and amplify its brand narrative to both B2B and B2C audiences.

Wonolo

Christine Hanks

Social Media Marketing Manager