Case Study: Pulse achieves authentic, credible video marketing with Vocal Video

Video Storytelling Brings Authenticity and Credibility to Pulse's Marketing

Pulse is a knowledge crowdsourcing community for IT executives with over 8,000 members that needed a scalable way to engage members, surface authentic opinions, and build credibility for marketing and investor presentations. To capture testimonial videos and crowdsourced CIO perspectives for events like Dreamforce, Pulse used Vocal Video to collect and produce user-generated video content.

Vocal Video provided an end-to-end platform to collect, edit, and deliver high-quality testimonial and opinion videos without hiring a videographer—users can record and re-record easily and Pulse received finished videos within 24–48 hours. Those Vocal Video-produced clips became the centerpiece of Pulse’s Dreamforce presentation (featuring CIOs from Netflix, Yahoo!, L’Oréal, Okta, and others), delivered authentic social proof for marketing and investor meetings, and streamlined Pulse’s video workflow while boosting credibility with its audience.

Pulse

Ras Gill-Boulos

Chief Marketing Officer