Case Study: Gideon Math & Reading achieves easy, scalable collection of parent and franchisee video testimonials with Vocal Video

Stephanie Coppedge for Vocal Video Customer Stories v2

Gideon Math & Reading, a children's education franchisor with about 30 centers, needed authentic parent (and franchisee) testimonials to support referral-driven enrollment and build trust with prospective customers. To solve this they used Vocal Video to remotely collect, edit, and publish video testimonials so parents could tell their stories directly and franchise leadership could gather consistent content across the system.

Vocal Video implemented an easy-to-set-up campaign that allowed parents and franchisees to submit videos via phone or computer, with submissions edited and published by Vocal Video. The result: testimonial videos from across the ~30-center network that have been used on Facebook, Google My Business, and in email marketing, cross-posted to many center pages, and delivered high-quality, reusable marketing assets to boost referrals and enrollment.

Gideon Math & Reading

Stephanie Coppedge

Vice President