Case Study: Martha Stoumen Wines connects with customers online and captures authentic testimonials with Vocal Video

Martha Stoumen Wines Connecting with Community through Testimonial Videos

Martha Stoumen Wines, a tiny California natural-wine producer run by Martha and two employees, needed a way to connect with customers without a physical tasting room. To capture authentic feedback and recreate the high-touch experience online, Martha Stoumen Wines turned to Vocal Video to run short testimonial campaigns (including a brief intro from Martha) that ask customers and experts why they love the wines.

Vocal Video’s platform made it quick and easy to collect, edit, and repurpose customer testimonial videos for the winery’s website, social channels, and newsletter. Using Vocal Video, Martha Stoumen Wines significantly accelerated testimonial collection, built a library of review videos that prospective buyers can watch before purchase, and deepened community connection—outcomes the team calls “light years ahead” for gathering believable, shareable social proof.

Martha Stoumen Wines

Martha Stoumen

Owner