Case Study: Deepgram achieves faster mid-funnel conversions and closes more deals with Vocal Video

Deepgram Mid Funnel Video Testimonials Accelerate and Close More Deals

Deepgram, an enterprise software startup building custom speech-recognition solutions for large organizations, needed concrete proof that their complex, tailored product delivered results to prospective buyers. To provide that validation, Deepgram turned to Vocal Video to capture customer testimonial videos that could be incorporated into the sales process.

Vocal Video ran a campaign capturing customer feedback on ROI, product strengths, support, and reasons for choosing Deepgram, producing mid-funnel video assets the sales team shares between discovery and close. Those Vocal Video testimonials smoothed the buying process, accelerated prospects from consideration to decision, created permanent content assets for reuse, and helped the team close more deals.

Deepgram

Chris Dyer

Head of Sales