Case Study: Wrike achieves launch-ready customer video testimonials for Wrike Spaces with Vocal Video

Capturing Customer Stories for a New Product

Wrike's customer and product marketing teams faced a classic launch problem for their new feature, Wrike Spaces: how to demonstrate value at launch when there was no existing customer proof. To solve this, Wrike used Vocal Video to capture testimonials from early adopters and beta customers so they could showcase authentic voices about Wrike Spaces immediately.

Using Vocal Video, Wrike gathered on-demand video and audio testimonials (including clips from customers like Press Ganey Associates), creating a ready "war chest" of content that was repurposed across social and email campaigns. Vocal Video’s easy, global platform gave Wrike timely, authentic proof to promote the Spaces launch, enabling them to demonstrate value to prospects and drive ongoing product marketing and advocacy.

Wrike

Alexri Patel

Customer Marketing Manager