Case Study: Gulf Gas and Power achieves 350% increase in lead follow-up and streamlined CRM operations with VobeSoft

How Gulf Gas and Power configured our CRM in a way no competitor could offer them

Gulf Gas and Power, a 17‑year‑old start-up that began selling power in 2017 and targets entrepreneurs with a focus on 100% quality, needed a CRM they could tailor to strict, structured business processes. After testing multiple systems they chose VobeSoft and its configurable modular CRM (including the pipeflow module) to build a platform that fit their requirements.

VobeSoft implemented a custom modular CRM with sales funnels, workflow management, employee work trays and centralized file storage so account managers could manage leads, contracts and priorities in the cloud. The VobeSoft solution delivered measurable impact — a 350% increase in lead follow-up and a 100% increase in error sensitivity — while improving customer service, collaboration, cost efficiency and overall operational control.

Gulf Gas and Power

Michel Koornstra

Co-Founder, Managing Director