Case Study: PUMA scales 3D content and boosts engagement with VNTANA

How PUMA Accelerated 3D Digital Transformation with VNTANA

PUMA, a leading global sports brand, faced significant challenges in its transition from 2D to 3D design processes. Their IT infrastructure was not built for 3D, creating issues with collaboration across diverse design software and making it impractical to manually optimize large files for web and AR use. To overcome these hurdles, PUMA partnered with VNTANA to upgrade its existing digital asset management (DAM) capabilities.

VNTANA provided an enterprise 3D platform that integrated with PUMA’s IT ecosystem. Their solution automated the optimization and conversion of 3D files for web and AR, while an embedded interactive viewer enhanced cross-team collaboration. The results for PUMA included a 6% higher engagement rate for 3D content in Google Search, streamlined workflows that accelerated time-to-market, and a scalable 3D foundation that reduced costs and waste from physical samples.

PUMA

Nicolas Joachim

Senior Manager Corporate Strategy