Case Study: Astec achieves immersive product demos and AI simulation efficiency with VNTANA

How Astec Leverages 3D and AR to Drive Business Results

Astec Industries, a designer of complex industrial equipment, faced challenges in demonstrating and utilizing their highly detailed CAD models. Their engineering data was too heavy for non-specialists, making it difficult to show customers intricate internal machinery, especially when physical equipment was too large to transport. To unlock the value of this data across their organization, they implemented the VNTANA 3D asset management platform to create accessible digital twins.

The solution from VNTANA automatically transformed CAD files into lightweight, web-ready models. These digital twins were used to power immersive XR product demos, improve sales and training, and generate synthetic data for AI simulation in NVIDIA Omniverse. The results included a $50 million deal closed using an XR demonstration and a 90% reduction in the time needed to prepare models, significantly improving both customer engagement and operational efficiency for Astec.

Astec

Chase Walker

Senior Simulations Engineer