Case Study: Lucky Brand achieves 55% lower IT operating costs and 200% higher customer lifetime value with VMware (Azure VMware Solutions)

Lucky Brand Finds the Perfect Fit for Better Customer Insights with Azure VMware Solutions

Lucky Brand, a Los Angeles–based retail apparel company known for vintage‑inspired denim and casual wear, faced mounting competition and needed to improve in‑store experiences and integrate analytics across channels. Its legacy, fragmented IT architecture made it costly and difficult to centralize customer data and deliver timely, personalized services nationwide.

By migrating VMware workloads to Microsoft Azure VMware Solutions with partner support, Lucky Brand centralized applications and analytics onto a unified cloud platform. The move cut IT operating costs by 55 percent, grew unique customers from 2 million to 6.2 million, and delivered a 200 percent increase in estimated customer lifetime value, while enabling streamlined management, better marketing insights, and scalable, unified shopping experiences.

Lucky Brand

Kevin Nehring

Chief Technology Officer