Case Study: Alfamart achieves faster decision-making and improved customer satisfaction with VMware AirWatch

Bringing Convenience to Millions in Indonesia with Alfamart’s AirWatch Powered BYOD Strategy

PT Sumber Alfaria Trijaya Tbk (Alfamart) is a leading Indonesian convenience‑store chain serving over three million customers daily with roughly 10,300 stores and more than 100,000 employees. The company struggled to distribute critical information and collect feedback across Indonesia’s vast, infrastructure‑challenged archipelago—relying on slow VPNs and costly, infrequent in‑person meetings—which delayed decisions, hindered operations, and raised data‑loss risks from mobile devices.

Alfamart deployed VMware AirWatch to enable a secure BYOD strategy, centrally manage all device types, separate corporate and personal data, and give staff mobile access to key apps and collaboration tools. The result was faster internal communication and decision‑making, streamlined processes (e.g., mobile requests and field reports), a 20% reduction in training costs, improved service delivery and customer satisfaction, and stronger data security and IT visibility.

Alfamart

Himawan Setiadi

IT Director