Case Study: Kroger achieves rapid application scale and faster time-to-market with VMware Tanzu Application Service

Kroger Technology and Pivotal Partner to Feed the Human Spirit

Kroger, a 135‑year‑old, $122B retailer serving millions across two dozen brands, needed to modernize a complex legacy environment to improve customer and associate experiences. With a loyalty system driving 95% of sales and many disparate stacks, the company faced organizational friction, slow time‑to‑market and the need to scale digital services reliably.

Partnering with VMware and adopting VMware Tanzu Application Service gave Kroger a unified, opinionated platform that simplified infrastructure and standardised development. Developers now stand up environments in hours and deliver features in minutes instead of days, apps in production grew from 4 to more than 400, coupon downloads reached 5 billion, and the platform improved scalability, security and innovation velocity.

Kroger

Sean Mcshay

Director, Cloud Services, Software Architecture & Ux