Case Study: COUNTRY Financial achieves faster software delivery and greater developer efficiency with VMware Tanzu Application Service

How Conversant uses data science to bring ultra transparency to online advertising

Conversant, a financial services customer, faced slow, manual software delivery tied to legacy waterfall processes and compliance-heavy operations. Working with VMware Tanzu Application Service, it needed a way to modernize its development and release practices so it could respond faster to changing customer expectations and deliver digital services more efficiently.

VMware Tanzu helped automate operational tasks, reduce manual developer work, and support a shift to agile, iterative development with smaller releases delivered in weeks instead of every 12 to 18 months. The result was higher developer efficiency, improved collaboration, and stronger customer adoption of new functionality, including a mobile app that quickly gained positive feedback and expanded usage.

Conversant

John Conley

Vice President of Data Warehousing