Case Study: DICK’S Sporting Goods achieves scalable, reliable e‑commerce and faster developer velocity with VMware Tanzu

DICK’S Sporting Goods Poised to Continue its Successful Digital Transformation Journey

DICK’S Sporting Goods, a leading U.S. retailer, faced rapidly rising e-commerce demand and higher customer expectations that exposed limitations in its legacy systems and store-associate tools. To remain competitive during peak shopping periods and modernize the business, the company committed to a software-driven transformation, hiring hundreds of developers and revamping how teams build and operate digital experiences.

By partnering with Pivotal and running on Pivotal Cloud Foundry (PCF), DICK’S replatformed core services, adopted Customer Reliability Engineering, and built in-house solutions like an Elasticsearch search service and the MerchSearch associate app. Results included a 17% e‑commerce sales increase in the fiscal quarter, peak processing of more than 1,000 orders per minute with zero PCF downtime during Cyber 5, onboarding cut from months to minutes, automated security patching, and a 20:1 developer-to-operator ratio that accelerated feature delivery.

Dick’s Sporting Goods

JP White

Director of Engineering