Case Study: Miroglio Fashion boosts in-store sales and efficiency with VMware AirWatch

Miroglio Fashion Increases In Store Online Sales Using AirWatch-Managed Mobile Devices

Miroglio Fashion, the clothing division of Miroglio Group, wanted to bring mobile devices into its 1,300-store retail network to improve customer experience, boost in-store efficiency, and cut travel costs through online training and file sharing. To support these goals, the company needed an enterprise mobility management solution to centrally control its mobile fleet and deploy flexible app and policy profiles to store devices.

Miroglio chose VMware AirWatch Enterprise Mobility Management to manage more than 1,300 Android Samsung tablets used by store managers and employees. With VMware AirWatch, Miroglio rolled out CRM, e-commerce, planogram, email, e-learning, and SharePoint access across stores, helping improve customer service and increase online sales completed in-store while also reducing training travel costs.

Miroglio Fashion

Luciano Manini

Chief Technology Officer