Case Study: Luxottica improves retail mobility and customer engagement with VMware AirWatch

Luxottica Redenes Mobility Strategies to Improve Shopping Experience for Customers

Luxottica, a global leader in premium, luxury and sports eyewear with thousands of retail stores worldwide, wanted to improve customer engagement by enabling sales associates to go mobile in its retail environment. The company needed a retail-centric enterprise mobility management solution that could support associate interactions with customers while maintaining strong security and device control. VMware AirWatch was selected to meet these requirements.

Using VMware AirWatch, Luxottica deployed more than 7,000 managed iPads across the enterprise with features including mobile device management, mobile application management, mobile content management, Wi‑Fi management, and retail-specific security controls. The solution enabled Endless Aisle selling, in-store training access, and interactive customer experiences like the Social Sun app, while allowing centralized app and content distribution by geography from one console.

Luxottica

Tom Schuetz

Senior Vice President and Chief Technology Officer