Case Study: BCBGMAXAZRIA transforms retail and wholesale sales with VMware AirWatch

BCBG Transforms Retail Experience with Mobile Technology Powered by AirWatch

BCBGMAXAZRIA, the global fashion retailer behind brands like BCBGMAXAZRIA, BCBGeneration and Hervé Léger, needed a way to modernize and digitize day-to-day business processes across its worldwide retail and wholesale operations. To keep employees connected at stores, trade shows and high-profile events, the company turned to VMware AirWatch and its enterprise mobility management platform.

BCBGMAXAZRIA selected VMware AirWatch to manage a fleet of iPads and iPad minis for marketing, international licensee and wholesale sales teams. The mobile rollout streamlined order taking at tradeshows, helped the company showcase runway content and merchandise more effectively, attracted new buyers, increased revenue, and cut printing costs by more than $2,000 per month by digitizing materials.

BCBGMaxAzria

Nader Karimi

Chief Information Officer, BCBGMAXAZRIA Group