Case Study: Unilever inspires millions of girls to keep playing football with VMLY&R's Faces of the Future

Unilever inspires 3MM girls to join football with VMLY&R

The customer, Unilever, through its brand Rexona, faced the challenge that many girls drop out of football due to a lack of role models and support, with interest in women's football often limited to the FIFA Women's World Cup every four years. Partnering with vendor VMLY&R, Rexona sought to inspire future generations and change this perception.

VMLY&R created the "Faces of the future" campaign, utilizing authentic FIFA stock images to showcase the genuine emotions of girls inspired by the players. Launched globally the day after the World Cup final, the zero-production-cost campaign reached millions. The solution achieved over 55 million shares for #Rexona and inspired over 3 million girls to join the sport, also leading to an extension of Rexona's sponsorship with FIFA until 2027.

Unilever