Case Study: SPAR builds the Netherlands’ first convenience retail media network with VMLY&R

SPAR launches retail media network in 6 months with VMLY&R

SPAR Netherlands, a major convenience retailer, was exploring the potential of a retail media network but lacked the internal expertise to develop a business case and strategy. They engaged the vendor VMLY&R to guide them in capturing this new revenue opportunity and building relationships with their suppliers.

VMLY&R implemented a full retail media network for SPAR in three phases, creating a business case, building the technical channels, and running the sales and ad operations. The solution included over 850 digital screens and a self-service platform from Streaem. The vendor VMLY&R successfully launched the entire network within six months, onboarding over 20 brands and driving a 2.5x average increase in units sold for advertisers.

SPAR