Case Study: Monash University inspires action on human endangered status with VMLY&R's "The Endangered Generation" documentary

Monash University generates 48,000+ leads with VMLY&R for The Endangered Generation

Monash University partnered with VMLY&R to launch the next phase of their 'Change It' platform, aiming to highlight critical global issues threatening humanity. The challenge was to find a compelling way to communicate that, based on their own research, humans now meet all four unique classifications for being an endangered species.

VMLY&R created 'The Endangered Generation' campaign, centered around a full-length documentary narrated by Laura Dern. The film debuted at the Melbourne International Film Festival and was later launched in cinemas and made available for streaming. The solution successfully generated over 48,000 student leads for Monash University while bringing significant awareness to their research.

Monash University