Case Study: Greater Miami Convention & Visitors Bureau boosts awareness of Miami’s state parks with VMLY&R’s wild branding identity

Greater Miami Convention & Visitors Bureau boosts awareness of three state parks with VMLY&R

The Greater Miami Convention & Visitors Bureau, a government and public sector organization, faced the challenge of raising awareness for three expansive state parks located near Miami, which were often overlooked by tourists and locals in favor of the city's urban attractions. They engaged their vendor, VMLY&R, to address this challenge and promote these natural areas.

VMLY&R developed a vibrant and lush new brand identity for the parks, drawing inspiration from their natural beauty, colors, and biodiversity. This solution included a comprehensive graphic system with custom illustrations and typography to highlight each park's grandeur and wildlife. The campaign successfully increased awareness and interest in the parks, encouraging more visitors to venture outside the city for an adventurous experience in nature.

Greater Miami Convention & Visitors Bureau