Case Study: Google elevates Cannes audience experience with VMLY&R

Google celebrates 10 years of Google Beach with VMLY&R

The customer Google faced the challenge of maintaining a relevant and impactful brand presence at the Cannes Lions festival over a decade, needing to balance its professional image with the event's celebratory atmosphere while demonstrating business value to various audiences.

The vendor VMLY&R addressed this by creating the Google Beach, an annual experiential marketing installation featuring interactive demos like a robotic drawing arm and voice-powered cocktail maker, alongside dedicated events for executives and creatives. This solution successfully positioned the beach as a premier Cannes destination, delivering a highly engaging brand experience that celebrated Google's products and fostered client relationships, with a Google Brand Studio Director noting it was "the funnest place - by far- in the whole of Cannes."

Google