Case Study: Ford brings 125 years of racing heritage to life with VMLY&R

Ford celebrates 125 years of racing with VMLY&R

The customer Ford faced the challenge of celebrating 125 years of its racing heritage at the FIA World Endurance Championship in São Paulo. They needed to move beyond a passive car show and make this grand history feel modern and accessible to both attendees and fans at home, breaking down the barrier between elite motorsport and the public. Vendor VMLY&R was tasked with creating an active, emotional experience.

VMLY&R designed an integrated, multi-sensory experience with a physical space at the track and a real-time digital engine that broadcast content through Ford's social channels. This solution seamlessly bridged the physical and digital to put fans in the driver's seat. The campaign successfully transformed casual viewers into passionate brand advocates, allowing Ford to dominate the conversation during the event and set a new benchmark for community connection in Brazil.

Ford