Case Study: Child Focus achieves fundraising success with VMLY&R

Child Focus raises €110,000 in donations with VMLY&R

The customer, Child Focus, a Belgian non-profit organization dedicated to finding missing children, faced a critical funding shortage that threatened its mission. The vendor, VMLY&R, was tasked with creating a strategic shift from the organization's traditional awareness campaigns to its first-ever fundraising initiative.

VMLY&R implemented a solution by creating a recall campaign for the "Coins of Hope," a successful 2016 awareness initiative. The vendor used missing posters for the coins, social media recalls, influencer engagement, and collection boxes to encourage the public to return their coins as donations. This campaign by VMLY&R raised €110,000 from the public and an additional €500,000 from corporations, securing vital funds and placing permanent government funding for Child Focus on the political agenda.

Child Focus