Case Study: Biogen changes perceptions of SMA and inspires disabled travelers with VMLY&R

Biogen launches a world-first SMA travel guide with VMLY&R

Biogen, a pharmaceutical company, faced the challenge of changing perceptions of Spinal Muscular Atrophy (SMA) and improving the quality of life for patients. The vendor VMLY&R was engaged to help address this.

VMLY&R created the "Not a Lonely Journey" campaign, a world-first series of inspirational and practical travel guidebooks co-written with SMA patients, travel journalists, and medical professionals. This solution increased the confidence of SMA patients to travel and began to gradually change caregiver perceptions of the disease.

Biogen