Case Study: Anglicare WA increases awareness and fundraising for children experiencing domestic violence with VMLY&R

Anglicare WA boosts Christmas fundraising with VMLY&R for a second year in 2024

The customer, Anglicare WA, faced the challenge of raising awareness and funds for its Child Counselling Service, which helps children recover from domestic violence. The agency VMLY&R was engaged to address this need, particularly during the festive season when the issue is often overlooked.

VMLY&R created a campaign from the perspective of the children, using traditionally happy Christmas cues to highlight their difficult experiences. This solution successfully increased awareness and funds for Anglicare WA's service, helping more children reclaim their childhood. The campaign was so effective it was run again the following year, with fundraising objectives being exceeded once more.

Anglicare WA