Case Study: Univar Solutions triples digital revenue with VML and Adobe Commerce

Univar Solutions triples digital revenue in 10 months with VML

Univar Solutions, a leading chemical and ingredients distributor, partnered with VML to address the challenge of its fragmented digital presence. The company was operating two separate legacy websites and sought to consolidate them into a single, centralized platform to improve the user experience and drive digital revenue growth.

VML re-platformed Univar's site onto Adobe Commerce, consolidating the two legacy instances and creating a cohesive framework. This solution also enabled the rapid launch of a new direct-to-consumer site, Chem Central. As a result, Univar tripled its digital revenue within just 10 months, achieving a 101% increase in customers purchasing online and a 106% year-over-year increase in online orders.

Univar Solutions