Case Study: Standard Bank raises fraud awareness with VML’s Face It interactive gallery

Standard Bank confronts 400% impersonation fraud surge with VML

Standard Bank, a major financial institution in South Africa, faced a significant challenge with the rising threat of impersonation fraud, which had surged by 400% in a single year. They partnered with the vendor VML to create an educational campaign that would powerfully demonstrate to their employees how easily modern technology can facilitate identity theft and the critical need for constant vigilance.

VML developed an innovative interactive art gallery experience called "Face It." The activation used custom-built AI social scrapers to quickly reconstruct a portrait of each attendee from their digital breadcrumbs, confronting them with their own face to viscerally illustrate the speed and ease of identity fraud. This immersive solution by VML successfully delivered a powerful message on the new reality of financial crime, as noted by the client's executive who stated the experience effectively showcased how scary and easy this type of theft can be.

Standard Bank