Case Study: Sage boosts sales and conversions with VML’s Boss It campaign

Sage boosts sales 193% with VML

The customer Sage, a UK-based software company, faced disengagement from small and medium-sized businesses as it was being outmaneuvered by competitors with larger budgets. Its product-focused messaging was no longer resonating. The vendor VML was enlisted to help Sage re-establish a meaningful connection with its audience and reclaim its market position.

VML developed the "Boss It" campaign, a multi-channel movement that shifted Sage's narrative from product features to emotional empowerment. The solution embraced new platforms like TikTok alongside traditional media to inspire business owners. This strategy delivered extraordinary growth for Sage, including a 193% increase in year-over-year sales, 1.3 million #BossIt entries generating 7 billion TikTok views, and a 175% increase in website conversions.

Sage