Case Study: Essity achieves higher revenue and conversion with VML's Shopify redesign

Essity boosts revenue 14.6% with VML

Essity, a leading Swedish FMCG company, sought to optimize its direct-to-consumer commerce strategy. Their challenges included a delivery-centric approach that overlooked customer experience, a generic Shopify setup that failed to reflect their brand, and platform inefficiencies that increased costs. They partnered with VML to address these issues.

VML redesigned Essity's Shopify platform with a focus on enhanced UI/UX and integrated third-party apps to streamline operations and boost engagement. This solution delivered significant results, including a 14.6% increase in revenue, a 2.1% rise in conversion rate, and a 3.5% increase in average order value, demonstrating a more effective and customer-centric ecommerce experience.

Essity