Case Study: ConAgra boosts organic traffic and engagement with VML

ConAgra boosts organic traffic up to 2,619% with VML

Conagra faced declining traffic and engagement on its Ready Set Eat recipe and meal-planning website, despite it being loaded with content. The client was hungry for a solution and reached out to VML for a plan to turn the site around and increase its appeal to consumers.

VML conducted an in-depth audit and research to build a strategic content plan. The solution involved keyword optimization, refreshing existing content, creating new content, and improving internal linking and metadata. The project was deliciously successful for VML, with some articles seeing month-over-month traffic increases of up to 2,619% and year-over-year increases of up to 174%. This framework also provided a roadmap for optimizing the client's other owned websites.

ConAgra