Case Study: Cailler strengthens Swiss heritage and local commitment with VML's ultra-local campaign

Cailler strengthens Swiss heritage with VML through an ultra-local campaign

The customer, Cailler, faced the challenge of creating a campaign to communicate its commitment to local producers and the quality of its milk, while strengthening its brand image and Swiss heritage. The vendor VML was engaged to address this challenge.

VML implemented a visual campaign that played on the resemblance between the spots of dairy cows and the colors of the Swiss mountains. This solution effectively highlighted Cailler's ultra-local commitment and unique product quality. The campaign was designed to strengthen the brand's image as one attached to its roots and to stimulate sales growth in the French and Swiss markets.

Cailler